Did you know that 80% of B2B businesses use social media for lead generation, yet many still struggle to see results?

Not only B2B business but social media can be a piece of cake for B2C businesses in generating leads.

Here the problem isn't the platform itself, but how you're using it.

What if you transform your casual scrollers into a brook of qualified leads?

Today in this article, you will get the battle-tested techniques that will turn your social media into lead generating machine.

But before hunting the lead techniques let's understand the basic mechanism of lead generation.

How social media can be used for lead generation?

The lead generation process starts with social media marketing. In the context of marketing,

“A lead is someone who shows interest in your product or service often by providing contact information, landing into your DM by asking some questions about your product, and also by asking the contact information for more details”.

The likelihood of individuals becoming a customer is based on their engagement with a business's marketing efforts.

However, social media lead generation is the process of identifying, attracting, and converting potential customers through social media platforms. It involves platforms like Facebook, Instagram, and LinkedIn to connect with and capture the attention of a target audience.

Successful social media lead generation involves understanding the nuances of each platform, optimizing profiles for user engagement, and consistently providing valuable content.

The juicy part here is, for this online growth there are online experts called virtual assistants. These real-time pros already know all the lead-generation techniques of social media, which you are going to explore now and will try to learn to apply in your business. So, you will get more on a smaller budget with virtual assistants on the board.

Relevant: Why should companies outsource their work in 2024?
Relevant: Why should you outsource social media marketing to virtual assistants?

1- Generate leads by engaging with other accounts on social media

When you get a notification on social media that someone likes, comments, or shares your post, you abruptly click to inspect it.

Maybe you don’t know about the brand, person, or business that engaged with your post. When you explore it, you get captivated and perhaps landed in their inbox.

And that’s how a lead is generated on social media by engaging with other accounts.

Building relationships through likes, comments, and shares not only enhances your visibility but also establishes credibility in the relevant industry.

Social media algorithms love active and engaging profiles, so as you connect with others, your SEO rankings receive a boost.

According to research, 71% of consumers feel more positive about brands that respond to them on social media. (Sprout Social)

Learn more: How to increase your organic reach?

2- Reposting a reliable resource can generate leads on social media.

Reposting any article, advice, quote, and anything that can be beneficial for your audience from any reliable source can increase the chances of getting leads from social media.

When you feel that's what your audience is looking for and it will benefit them, you should definitely repost or share it through social share buttons.

Your followers see you as a hub of industry knowledge, fostering trust and loyalty.

The source can be any news website or magazine.

Imagine you're a financial advisor. Sharing an article from a renowned economist on investment trends positions you as someone "in the know," attracting potential clients seeking financial advice.

But the tips here for you are

• Always credit the source and add your own commentary. This shows respect and allows you to personalize the content for your audience.

• Choose high-quality resources relevant to your industry and target audience. Don't just share anything!
  

By strategically repurposing reputable content on social media, you can cultivate trust and spark conversations that turn into valuable leads.

3- Get more leads by posting in social media groups

When you use social media for lead generation, especially within groups, you create a dynamic environment where your brand becomes part of the conversation.

For example, you're a fitness coach aiming to generate leads. By participating in fitness-related groups on platforms like Facebook or LinkedIn, you position yourself in front of an audience actively seeking fitness advice.

As you share valuable content, insights, and tips within these groups, you not only establish yourself as an authority but also attract individuals genuinely interested in your services.

This approach enhances lead generation, converting group members into potential clients.

Learn more: How to use AI in social media marketing?
Learn more: How social media has changed marketing?

4- Send connection requests to get leads

Sending connection requests on social media is the easiest way to generate leads. It's like getting leads without any cold emails and cold calls.

You can even send personalized connection requests to your desired audience or clients. On average out of 10, 6 requests are accepted.

When individuals within your network witness your work and services, they are likely to approach you. However, those who are not part of your network remain unaware of your offerings.

Direct connections put you face-to-face with decision-makers.

For Example, you're a software developer. Connecting with relevant industry professionals opens doors to potential freelance gigs, job opportunities, and even partnerships. All through building genuine connections, not forced sales pitches.

5- Use social proof in your social content

Using testimonials and reviews as social proof on your social media profiles is the most successful way of generating leads.

Seeing positive experiences from real people resonates way more than your own claims. It's like getting a friend's recommendation you can't ignore.

The word of mouth advertising converts into written reviews, and social proofs in the form of videos and pictures.

Social proof simplifies the decision-making process. Seeing others choose you gives potential leads the confidence to do the same.

6- Lead magnets are lead attractors.

Lead magnets on social media are just like a true worth given in the noise of content. However, social media can be a lead-generating tool if you cut through this noise.

When you give something that is truly valuable in the eyes of your audience, it shows them that you understand their needs and offer solutions.

The lead magnet can be anything like an e-book, checklist, webinar, or discount offer.

You can get leads and sales once they exchange their contact information. Because you can nurture and guide them toward conversions.

Relevant: How to build a personal brand on social media?

7- Get more leads with targeted ads

Social media-targeted ads are actually the lead-generating hub. Not the whole country has an interest in your products and services. Some businesses are local and some are on the national and international level. Some are of specific age groups and genders.

Targeted ads let you define specific demographics, interests, and behaviors, ensuring your message reaches your ideal customers.

Targeted ads not only generate leads by reaching the right people, but they can also spark interest and drive clicks to your website or landing page, generating valuable leads.

Relevant: Benefits of social media marketing

8- Run engaging contests and giveaways on social media

Contests and giveaways increase your engagement and people spread your brand to get the exclusive offer and reward.

After receiving your product and evaluating it, they will become familiar with your creation and share it with their friends and family.

In this way, you can get leads from social media when you offer true value to your audience.

Design your lead generation contest around your ideal customer, attracting the right kind of leads interested in your brand or offerings.

Moreover, collect email addresses as part of the entry process, creating a valuable list for future marketing efforts and lead nurturing.

Relevant: How to build an email list?

9- Being human is the ultimate way of generating leads on social media

AI is everywhere in this digital age. All businesses leverage AI tools for social media, lead generation, and customer response. But the problem is these AI tools are interacting with humans. How they can be on the same level when one is a machine and the other is human?

So human touch is vital in all the lead-generating techniques. Your messages, lead magnets, content, and ads must be looked after by humans to eliminate errors and automated touch.

People are expecting to buy from people and to engage with people.

AI doesn’t know your audience's culture, language, interests, and pains to communicate in their own way.

So social media lead generation must be in the hands of humans to get the best results.

Relevant: How to keep the human touch in AI-generated content?
Relevant: Best AI tools for social media management

Wrap up

Leveraging social media for lead generation offers numerous benefits for businesses seeking to expand their reach and drive growth.

However, navigating the complexities of social media marketing can be daunting.

That's where Vaforus comes in. Our team of seasoned virtual assistants specializes in social media management and lead generation.

Your social media game will be in the loop after having 360-degree support from our social media experts.

The benefits you get from Vaforus are

• Content marketing

• Lead generation tactics

• Social media management

• Compelling content artistry

• Targeted Strategies for Online Growth.

• Access to premium tools of social media

Feel free to book your free consultation here.