Meet Parker, a focused sales-oriented cold email representative. He has been given the task of generating quality leads for the company. So, he made a plan.

To meet his cold email campaign goals, he assumed that

Tons of cold emails => Tons of responses => More leads=> WIN!

But Paul just built a house of cards.

He actually didn’t know that sending too many emails could be a problem for him and attract spam filters. Even sending 2 to 3 cold emails to the same prospect can block his account or damage his sender’s reputation.

You see managing your email sending limits is crucial for the success of your campaigns.

Sending a thousand cold emails is like yelling your sales pitch in a crowded marketplace. Not very effective, right?

So, continue reading this blog if you really want to know how Paul's plan was not a perfect fit. Also, get to know how many cold emails to send per day and how to increase the sending limit.

Learn more: Do Cold Emails Work?

How many cold emails should send per day?

Well, let it be clear. If your email address is new and your inbox was just born then start slow by sending 10 to 20 cold emails per day. Don’t exceed the limit as your email address has no consistent activities.

However, if your inbox is old, or it has a consistent record of interactions then you can send over 100 cold emails per day depending on your email service provider.

But remember all ESPs have different limits. So, consider their limit to avoid landing in the spam filter.

Google limits

The number of cold emails you can send in a day through Gmail service is up to 500 for a regular account. And it increases the limit of up to 2,000 emails per day with up to 10,000 recipients if you have a Google Workspace account.

Or you can see this limitation guide here and here.

Microsoft limits

Microsoft has its own limits for sending cold emails per day. You can send 10000 emails. Or send 500 emails to a single person.

But here remember sending tons of the same kind of generic cold emails has more chances to catch the spam filters.

However, personalization is the key to avoiding the spam. Sending unique and personalized emails according to the audience can generate more leads.

How many cold emails a sales representative should send?

As a general guideline, we suggest mirroring the approach used for Google by setting a limit of around 100 cold emails per day. But your email limit can also be determined by your sales strategy.

For example, if you have a cold email campaign with 3 sales virtual assistants or employees, then three of them can set their own email limits depending on the target audience and niche.

It also depends on the tools you are using. For example, if you are using Lemilist, they preferably recommend sending less than 100 cold emails per day for efficient performance.

However, these tools have set their configurations according to Google limits but still Gmail algorithms are there to decide whether to block emails.  

A must-read: Why should you Outsource Cold Emailing tasks to Virtual Assistants?

Factors to consider when sending large email quota.

Before you think about increasing your daily email quota without trapping in spam, consider your previous calculations that include factors like

• Bounce rate (Emails that couldn’t be opened),

• Open rate (percentage of recipients who open your emails)

• Domain age (how long has your email domain been active)

• Technical setup (configuration of your email server and authentication methods).
  

The reality is cold emailing is not about bombarding potential prospects with cold messages. It's a strategic, and long-term game. Consider above mentioned factors to avoid the spam label and protect yourself from constraints and restrictions for your ultimate success.

Keep your focus on the quality of your message and the potential leads. Don’t go for a quick win by suddenly increasing the number of cold emails.

If you find difficulty in crafting personalized messages to potential clients then read this blog and write cold emails that actually thrive.

How to determine the number of cold emails to send per day?

Target audience

Cold emailing is more about the target audience. Its recipe doesn’t include sending random messages to anyone. It should be targeted according to the culture and psyche of the audience. For example

• What is the routine of your potential leads?

• How do they communicate in the industry professionally?
  

Like in the real estate industry, property investors and agents may find themselves flooded with cold emails, averaging around 15 to 25 emails per day.

Since email serves as a primary mode of communication for sharing property listings, discussing deals, and coordinating transactions, leveraging email outreach can be a viable strategy to connect with potential clients and collaborators.

Moreover, in the world of virtual assistants, marketing, and writing, leaders usually interact on LinkedIn with various creators. So, sending cold DM on LinkedIn can also be effective as compared to sending 100 cold emails.

So, it’s important to learn about your audience and then craft your daily email quota.

Moreover, if your cold email campaigns are aimed at a specific group of people who are highly likely to be interested in your product or service, you won't need to send as many emails each day to achieve your goals.

But how to increase your response rate is the real struggle here. So, read this guide to get more responses from your cold emails.

The age of your inbox

Deciding the number of cold emails to send per day can also depend on how old your inbox and domain are. It should be fewer months older with consistent activity to send over 100 emails.

Otherwise, send 10 to 20 emails daily and increase the volume slowly. Else, you will get a bad sender reputation and possibly be suspected of spam.

The one thing for which everyone is hungry is to increase the sending limit. So here is your solution.

How can you maximize your sending limit?

The one and only solution to send more cold emails or to increase the sending limit is to use more than one email address to send more than 1000 emails in a day.

Usually, the agencies or different businesses need to send large amounts of emails daily and they usually face the challenges. Their solution lies in using more email addresses to avoid spam filters.

However, there are other strategies to maximize the sending limit like eliminating inactive email addresses and avoiding sending generic emails.

But to send a large amount of cold emails per day with personalized messages from multiple email addresses is the key.

Learn more: Cold Emails For Backlinks, Proven Techniques

Wrap up

For now, you must find your missing puzzle to fix your cold emailing limits. But to measure the metrics, keeping an eye on the sending limit, which tool is best for your strategy, and how to manage multiple accounts is just like walking on eggshells. You need to be very careful and precarious.

And that’s where Vaforus can add different spices to your plate to enhance the appeal of your cold email outreach.

Our virtual assistants can handle all of your lead generation hustles as smoothly as a well-oiled machine, ensuring professionalism every step of the way.

We not only craft personalized messages for your audience but also learn about their specific needs. We understand that sending limits and generic messages will attract spam.

So, if you can manage more leads and customers at this time then join your hands with AI-trained and experienced cold email specialists.