What is outsourcing and how does it work?

In this blog post, we'll share what is Outsourcing and how can you make it work for your business.

Iqra Abid

8/19/20244 min read

gray laptop computer on beige wicker chair
gray laptop computer on beige wicker chair

Today, in the business realm, where the focus is to find ways of doing things more efficiently and cost-effectively to stay afloat in this highly competitive environment, outsourcing is a strategy that has taken considerable mileage.

In simple words, outsourcing is the practice of handing over a part of the business processes or different business operations to a third party or service provider, so that the organization can focus more on increasing its core competencies.

You might be wondering how an outsourcing partner can work on your business tasks seamlessly, like a skilled captain navigating a ship through calm waters, ensuring smooth operations without any disruptions.

Basically, the service providers perform the tasks using their own resources, systems, or staff. Usually, agencies have their force of executive virtual assistants who can easily handle your business operations. But they can also handle these tasks by hiring companies' own facilities and resources depending on the contract or business needs.

Today in this blog we will explore how outsourcing works smoothly.

A must-read: Why should companies outsource their work in 2024?

How Does Outsourcing Work?

Any size of business can outsource work to another firm that is providing services. The process could relate to several activities including IT Services, Customer Care, Human Resources, social media marketing, SEO, and leads generation.

Outsourcing can work in a really simple manner if the vendor is trustworthy and expert. Any business can start outsourcing by identifying business processes that can be conducted by other firms or third-party service providers.

All this starts with selecting a trusted vendor that is also affordable so that you grow smoothly without breaking the bank.

Companies then create well-defined service level agreements (SLAs) to ensure they reach the pre-determined quality level and performance for their parties.

Outsourcing is also called contracting out or you can say business tasks outsourcing.

You can outsource your work to virtual assistant agencies, other companies, independent freelancers, or virtual assistants.

But it depends on the scope of your business and the type of tasks you want to outsource.

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Examples of outsourcing

Outsourcing could take many forms, depending on the needs of the firm. Some of the more traditional examples of outsourcing would be

  • Digital marketing:

Outsourcing online and offline marketing to the third service providers is the most common type of outsourcing in the current modern era. By outsourcing email and social media marketing, and the lead generation process to expert virtual assistants you can feel the difference in the growing customer base.

  • IT Services:

Many organisations outsource their IT services and support maintenance to specialised service providers. Especially, firms outsource their IT department to developing countries where talent is ready to work at low rates. Pakistani agencies and virtual assistants are some of the leading outsourcing partners to the whole world

  • Customer Service:

Call centers and customer support services are outsourced for superior efficiency, all-time availability, and reduced cost.

  • Human Resources:

Recruitment Process Outsourcing (RPO) supports organizations in a better way to handle the processes of hiring.

  • Accounting and Finance:

Accounts are almost always externally sourced by companies including payroll processing and bookkeeping.

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Types of outsourcing

Outsourcing can be categorized depending on the behavior of the business tasks. The types of outsourcing are usually based on the distance and location of the service provider with respect to the client.

  • Offshore outsourcing:
    Cost-effectiveness is very often the reason for assigning work to vendors from countries that are very far away. As told earlier the developed countries outsource to the underdeveloped countries for cost effectiveness and efficiency.

  • Nearshore Outsourcing:
    Outsourcing of tasks is done to neighboring firms to help them balance the cost and convenience.

  • Onshore Outsourcing:
    This is also known as domestic outsourcing, which implies working with a vendor from within the domestic country.

The terms and duration of the outsourcing contract vary depending on the tasks. For jobs like programming or graphic designing, sometimes it is enough to use freelancers and outsource on a one-job basis.

A company that outsources its entire marketing department including SEO, email marketing, social media, and lead generation to get more customers will need a long-term partnership that covers well-defined needs.

Related: Outsourcing vs offshoring. What’s the main difference?

Benefits of outsourcing

After getting the power-packed knowledge of outsourcing and its flow of work, now is the time to know the profits that your business can get from outsourcing.

  • Cost savings: Outsourcing can significantly reduce operational costs by taking advantage of the low-cost structures of external vendors.

  • Efficiency: In most cases, specialized vendors can perform their entire job efficiently and effectively.

  • Focus on Core Activities: Outsourcing involves non-core functions, which allow a company to concentrate on its core business objectives.

  • Access to Expertise: Expert talent is just one of the greatest associated benefits of outsourcing.

  • Scalability: Organizations can easily upscale or downscale their operations according to demand.

Recommended: Why do more and more companies choose to outsource?

Wrap up

Although outsourcing has been viewed as a cost-cutting technique and a way to gain efficiencies, it has increasingly become a strategic tool for companies.

Top companies recognise that outsourcing certain aspects can help gain competitive advantages and access to expertise. Contracting out business tasks comes with the benefit of cost efficiency and flexibility in workload.

Some businesses in the start lack innovative technologies. But by outsourcing to agencies and service providers, businesses can speed up offering products or services, or shift cross-functional resources to the most business-concerned areas.

Outsourcing is now part of business strategy, providing a lot of value, from cost reduction to enhancing efficiency.

By partnering with a trusted and affordable provider like Vaforus, companies can streamline their operations and focus on their core competencies.

As business continues to evolve, there is no doubt that outsourcing will remain a key tool toward the realization of strategic goals and competitive advantage.