Ever scroll through your favorite social media feed and see the engagement on the profiles of brands like you and you just feel frustrated as a thousand needles prick at your business.

That's what various entrepreneurs and professionals feel, who are busy delivering their expertise while their social media is silent as deep as the darkest night.

But that's natural you can’t control all the things. Do what you are at best and outsource the rest. This is the formula for the 2024 digital business landscape.

This blog dives into the power of Social media VA, what they do for your business, and what should you expect from them.

Remember, now the Vas are AI-trained and they can bring more than your imagination

However, before diving into the world of social media VAs, let's understand what are the benefits of social media marketing and how social media has changed marketing forever.

What exactly does a Social Media VA do for your business?

Social media Virtual assistants are just like social media ninjas that can slay your marketing and boost your online presence.

According to HubSpot, 92% of marketers say social media is vital for their business, but only 43% can make an impact with their social media content strategy.

Here let it be clear that you can have a team of virtual assistants for various platforms instead of a single VA for your different social media channels depending on the budget and scope of your business.

Because it's effective to hire Facebook experts for Facebook profiles. However, what duties does each of the VAs perform for your business it’s crucial to understand or expect from them.

Logging into different channels or different profiles of the business, maintaining the information and insights of each platform, responding to community reactions and customer conversations, consistent posting, curating content, and seeing the technical sides of algorithms all are too much to handle by any business owner.

It's like you are not handling social media, social media handles you. So, you can expect all of these duties from your social media virtual assistant.

However, the what and hows of the Social media VAs are explained below.

Create and run social media accounts.

A social media VA can perform proper research on your business and tell you which platforms are effective for you and where your audience is active.

Virtual assistants for your social media handling first create your business accounts on platforms like Facebook, LinkedIn, or Instagram and then optimize them by writing a profile bio, setting the name of the profile, mentioning related hashtags, and keeping the professional Dp or logo of the business.

These online social professionals not only create new accounts but also do a makeover to your old existing accounts by conducting a social media audit.

Develop a social media strategy

After creating the social accounts, the next crucial step is having a strong strategy. Consider your social media as a road trip and without a map your road trip can convert into a nightmare.

Social media VAs provide this road map in the form of social media strategy. It will give you the goals, and interests of the target audience, and the content type and its frequency.

Having a clear-cut strategy that's based on your social media goals and target audience can prevent you from social media chaos and navigate your way to a thriving online presence.

After having a social media VA you can understand what tasks actually need delegation or handled by expert virtual assistants.

Learn more: Why should you outsource social media marketing to virtual assistants?

Research and curate content

A social media VA performs proper research on your audience and market and then starts creating content. They also keep an eye on the competitor's content marketing strategy and can keep your accounts up to the mark.

Without research, you can't thrive in your content marketing game. Virtual assistants brainstorm ideas and curate content of different formats including texts, image posts, carousel posts, and reels. These online professionals can build your brand on social media.

They also share content from other resources like websites, social media influencers, user-generated content, industry publications, or blogs.

Create and schedule your content calendar

Social media is not a one-time job. It’s a marathon and needs consistent posting. And for a reliable online presence creating a content calendar can save you from last-minute scrambles and burnouts.

Social media virtual assistants not only create content for your business profiles but also schedule your posts and create content calendars based on your business needs.

Content Calendar also informs you what strategies, formats, frequencies, and topics are currently following and can also allow you access to the performance and contributions of the social media Vas.

Learn more: How to create a content calendar?

Community engagement

A social media VA can be your community builder. Social media is more about developing a community around your brand. Where the people and your followers share their experiences with your brand.

So, getting engaged with them, and giving prompt responses to their comments and queries can build your reputation.

According to research, followers feel 47% satisfied when they get a response from a brand on social media.

Social media virtual assistants not only reply to customer queries but also authenticate your reputation in the industry. A social media VA can be a voice of your brand on various platforms.

Learn more: How to increase your social media followers?

Social media advertising

Apart from consistent posting which is necessary for organic growth, social media provides targeted campaigns and advertising to reach a wider audience and directed demographics.

Targeted social media advertising is necessary for achieving your goals. A social media VA can also perform targeted advertising for you and can get analysis and insights from the campaign.

A virtual assistant can calculate ROI, monthly leads conversions, and the total profit you get from a targeted campaign.

A must-read: Benefits of hiring a marketing Virtual assistant for your business.
Learn more: How to use AI in social media marketing?

Analytics and reports

Now the first domino in the line is to analyse things and generate reports. Without keeping a track record of the key matrices, it’s just like aiming in the dark. And social media virtual assistants save you from this.

Which content format generates more results, which posts get more likes and shares, how many leads are generated from a particular type of content, and how much growth do we get from organic posting and paid media?

All these metrics are essential to measure and then generate a report based on them. To make any new content strategy it's crucial to understand the previous results.

A social media VA can produce reports on a social media strategy that can also allow you to make informed decisions for your business.

Use and manage paid social media tools

The rise in social media hype gave birth to many tools in the market that made social media management a breeze. And with AI already in our lives, we are bombarded with numerous AI tools to manage our social media.

But how to use them? What are their packages? Are they suitable for your marketing goals? Are they aligned with your social media objectives and channels?

All these questions need expertise to uncover them. Only professionals can understand and handle these tools.

Just imagine if you keep searching these things and managing by yourself then you are not a business owner, you actually become a social media VA of your business.

So, managing the social media accounts using different tools, or tracking their pricing and performance can be handled by social media VA.

And your focus remains stuck on your business.

Learn more: Best AI tools for social media management.
Relevant: How businesses can benefit from AI?

Wrap up

A social media VA is just like your social media manager. From research to creating and managing your social media profiles, these professional ninjas bring a variety of flavors to your table.

However, before outsourcing your social media marketing think of various factors.

Usually, the costs of a virtual assistant depend on their level of expertise or through which platform you choose your VA.

The best approach is to outsource the trusted partners that have specialized VAs for all social platforms.

The benefit of trusted agencies is that they have emergency backups, essential paid tools for social media, and specialized VAs that have experience in various business industries.

While keeping the budget of your business in your mind, you can make an informed decision.

At Vaforus, AI-trained virtual assistants can not only create your social marketing strategy from scratch but also update your profiles and existing content. The lethal part is that they have flexible pricing and packages for all kinds of businesses.

So, whether you are a start-up or a high-growth business, schedule your free consultation here and make a difference with your social media presence.