How to Scale a Business?
In this blog post, we'll share unique ways and actionable tips on how you can scale your business to grow in the digital world.
Iqra Abid
7/31/20244 min read
How to scale a business for ultimate growth in 2024 is the real dream plus a daunting challenge for all entrepreneurs and business owners. Meanwhile transforming a small business into a thriving brand brings a lot of confronts to your table.
Here is a Big Congratulations to you! If you are reading this article you have already decided to scale your business in the 2024 fast-paced business landscape.
Scaling is not always to increase the sales. It means that your growth does not stumble when you are climbing.
Today we are going to tell you some actionable tips that will clear your mind on how you can scale a business to grow in the digital world.
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Evaluate and Plan for Scaling
Remember scaling is not a one-size fit. It's a marathon. But before indulging in any process that will help your business to scale, access your business capacity. Check your processes and systems that should be well defined.
Also, perform the proper evaluation of your business's current capability to embrace the growth.
According to Forbes, only 10% of businesses or startups can succeed in scaling. The odds that they are not considering are infrastructure, team strength, sales, and expense details.
To scale a business, you should have a plan that how much technology you can add to increase X amount of sales and how much you have to spend on team building or other resources.
Along with working hard, you should also think hard. Have a definite plan and details of expenses and revenue and all cost estimates that will help you with future growth strategies.
Related: Benefits of hiring a virtual assistant for your business
Vaforus tip: A leading company in providing the most affordable virtual assistant services can help you develop strategies for scaling a business and provide a reliable outsourcing partnership to focus on strategic growth initiatives.
Learn more: How to build a personal brand?
Financial plan for scaling
Small business administration reveals that 82% of the businesses fail to scale due to cash flow problems.
To scale the business a proper financial plan is vital. The odds are here because businesses only think and plan about increasing sales and forget about the expenses.
Businesses can't scale without money. Scaling may need to increase the staff, tools, production, reports systems, and new types of equipment and facilities.
All these crucial tasks need money and you have to figure out from where you can get this X amount.
Bootstrapping is one of the techniques for scaling a business or finding money. It’s just like you are using internal resources and saving money to expand your business. But without external funding, this approach takes years to help businesses to scale.
So, the other options are bank loans and external investments.
There are some firms that are interested in investing in potential startups that are on the edge of scaling.
Also, some platforms like Kickstarter or GoFundMe have a large pool of individual investors that help you to increase the capital.
But which option is best for you also depends on your business plan and scaling strategies. So, choose wisely how should you start to scale a business.
A Sales Structure for Scaling.
As we all know scaling is more about increasing sales. And you can only increase sales if you have a proper lead generation system that converts into more customers.
Here you must ensure that you have sales representatives who use different techniques like cold emailing, cold calling, and Cold DMs to get you more sales.
To scale a business, one should require a marketing system and software that help in lead generation, management, and tracking. A business should have proper procedures to manage sales and orders.
The tip for you is to hire virtual assistants for sales and lead generation. Because they are fully trained and equipped with essential tools you don’t need to buy systems and software.
Plus, virtual assistants are less expensive than in-house employees and have international experience in working with dynamic business behaviors.
Recommended: Why should you outsource cold-calling and cold-emailing tasks to virtual assistants?
Learn more: 9 ways to generate leads from social media.
Embrace the technology
To scale the business, technology is your next partner. With the technology advancements, automation, and AI in the game, no business can grow or scale itself without incorporating these into the business operations.
AI automates processes and reduces manual efforts. CRM, lead generation and sales management, inventory, accounting, and HR all departments need systems and technology to run smoothly without any disruption.
Studies by McKinsey indicate that companies that embrace digital transformation experience 2.3 times higher revenue growth and 1.8 times higher profit margins.
A must-read: How businesses can benefit from AI?
Outsourcing vs Staffing
Technology is giving huge benefits but still, in the end, you need people. People are the lifeblood of any business, but staffing can make or break your scaling efforts.
well, it’s understood for the manufacturing of products you can’t hire an online professional but you can utilize the remote workers for many other departments for successful scaling.
Finding the right balance between in-house staffing and outsourcing is crucial to scaling the business.
Deloitte research suggests that 59% of businesses outsource to reduce costs, while 57% do it to focus on core functions.
A must-read: Why should more companies outsource their work in 2024?
Conclusion
Sometimes we require tough decisions and investments to scale the business. There is always a first time for any business.
However, you can set the benchmarks or trends by researching the industry trends. You should learn from other businesses that
How do they find quick efficient support for their business operations?
What they are performing internally and what they don’t.
How do they balance their inventory, manufacturing, and delivery?
Most of the time the real answer lies in outsourcing or looking for partners that will have the systems and required staff that can perform all your business tasks efficiently and help you in scaling the business in more quick ways.
Handling all the tasks internally may cost too much and also be a waste of time.
Finding a reliable partner that will perform in less time and money with years of experience scale your business in better and more efficient ways.
The above discussed are the real five factors that are considered when you even think about scaling the business. Have you witnessed any of the issues in scaling your business?