If you believe that you can do all the digital marketing or assigning to any employee is the solution for your business, then it is time to see the true side of the picture.

At this time when every day is a new trend in digital marketing, having specialists is not only beneficial but is crucial for any business.

Moreover, digital marketing is not a single technique, it’s a set of approaches. To increase sales, leads, and better engagement, outsourcing these techniques to a team of experts is the solution.

According to a survey by Smart Insights, 76% of marketers believe that marketing has changed more in the last two years than in the previous 50.

In addition, hiring in-house experts is costly in all ways. Outsourcing to virtual assistants is the best possible solution in this digital landscape where these online professionals remain up to date for better results without breaking the bank.

So fasten your seat belt, and we take over to the 9 most amazing benefits of outsourcing digital marketing to virtual assistants.

Relevant: Top 7 trends of virtual assistants in 2024.

What is outsourcing digital marketing?

When you decide to outsource your digital marketing, you're basically inviting a bunch of experts who really know their stuff. These Pros are equipped with strategies, tools, and techniques that can benefit you in many ways like

• Increase your website search results ( SEO )

• Boost social media engagement

• Curate compelling content

• Web design and development

• Booked more meetings with clients

• Write high-quality and keywords enriched blogs

• Perform email marketing

• Conduct Social media marketing

You can't learn all these skills. However, these techniques can give you measurable results and help you to achieve your KPIs. And even not a single person can do all this. If anyone is willing to do all this then it must be a trap.

The digital world is getting more competitive day by day. Everyone is shouting for attention. Trying to handle all your marketing by yourself often doesn't cut it.

According to Statista, in 2024 about 6.18 billion people use the internet, which means they might be present on social media platforms, have an email ID, and use search engines to find the answers to their problems.

So you can pitch all your online customers with any technique through a team of experts in different areas of digital marketing.

Outsourcing does not just save you time but it creates an environment for you to focus on growing your business.

A must-read: Benefits of hiring a virtual assistant for your business.

Benefits of outsourcing digital marketing

1-Innovative outside perspective

An in-house employee worked with specific industries only, for a long period of time. Also, they do not have global working experience.

In house workers are also experts but with sole work with the same kind of thoughts, this can result in repetitive ideas and limited growth.

According to a survey conducted by Accenture, 82% of executives believe that leveraging external partners brings fresh perspectives and innovative ideas to the table.

Outsourcing digital marketing to a virtual assistant agency comprises a diverse team, each member contributing a unique perspective. This rich embroidery of viewpoints arouses creativity, yielding novel concepts that resonate with diverse audiences.

Relevant: How can you maximize productivity with virtual assistants?

2- Time Saving

Outsourcing digital marketing gives you a major benefit of saving chunks of your time. And you can spend this time nurturing your core business operations.

If you try to do all these on your own you not only waste your time but also get exhausted and do not have a fresh mind to even spend on your business growth strategies.

Moreover, According to a survey conducted by SCORE, nearly 41% of small business owners find marketing to be their most time-consuming task.

Outsourcing digital marketing isn't just about gaining expertise; it's about reclaiming time.

Related: How can a virtual assistant save you time and money?

3- Minimal training and effortless onboarding with outsourcing

Another top benefit of outsourcing digital marketing is easy onboarding. It's not like you have dedicated one month to the whole process of hiring experts.

You can easily post a job on online virtual assistant platforms, conduct interviews, and review their previous experiences and outcomes. Once you are satisfied with their content, it's done. The expert is ready to hire.

In addition, there is no need to skill them in office culture and software training. They are already trained and have hands-on experience with tools and technology.

Moreover, they are remote workers they don’t need to adapt to office cultures, all they need to know is the particulars of your business, products, and services.

Advantages like these can only be achieved by outsourcing digital marketing to virtual assistants.

Recommended: 5 reasons why should you hire a virtual assistant.

4- Save money

When you're considering forming an in-house team of digital marketing experts, keep in mind that it can hit your budget hard, and finding top-notch talent might not be easy.

A major benefit of outsourcing to virtual assistants is to save money. A solid online digital marketing crew covering all the bases includes

• PPC manager

• Content writer

• SEO Specialist

• Project manager

• Graphic designer

• Social media guru

• Leads Generator

• Email marketing whiz

• A Digital marketing manager

When you hire all these experts as in-house employees you need office space, furniture, electricity bills, taxes, and other overhead costs.

Outsourcing digital marketing is the way to go if you want to save both time and money, all while making sure your budget is working its hardest.

According to the Outsourcing Institute, you could even slash up to 30% off costs. This clever approach can benefit you by trimming down the need to hire and train in-house folks, all while maintaining tip-top campaigns.

Discover more: Virtual assistants vs. in-house employee

5- Access to the right tools and technology

Digital marketing has a plethora of tools that stand ready to elevate your marketing activities. They enhance analysis, accelerate applications, and pave the way for a more robust return on investment (ROI).

• You need designing for your marketing efforts

• A well-crafted writing for your content and blogs

• Require analytics for your current and future strategies

• You need to research to stand out in the competition

• You need automation for your swift and accelerated responses.

• You need lead-generation email software

All these efforts need tools and technology like

• Google ads

• Google Analytics

• Canva Business

• Trello

• Slack

• AI tools

• Aherfs SEO

• Instantly

Buying multiple tools for digital marketing can easily exceed the budget limitations of many small businesses.

Therefore, when you outsource your digital marketing to external experts, you're not just delegating, you also get your hands on the latest industry tools all conveniently packaged within the service.

According to a study by Marketing Charts, businesses that leverage marketing technology tools experience 10-30% revenue growth.

Benefits like these can't be overlooked. When tools are also being provided along with services, then how can anyone not take advantage of outsourcing?

Recommended: How startups are using virtual assistants for business growth?

6- Staying Ahead of the Curve

Staying up to date with the latest trends in digital marketing is essential to success.

However, digesting all the trends is a time-consuming venture that requires resources and expertise. You can't be a jack of all trades and shouldn’t be. Because you have a business that needs you.

However, with outsourcing, you can get this benefit at your fingertips. Delegating your marketing tasks to virtual assistants is not only the solution that saves money and time but also allows you to focus on core operations.

It's clear that every business needs marketing efforts that increase sales and brand trust among its audience.

Which content can increase sales, which can increase engagement, which AI tools are necessary, and which algorithm changes happen? All these trends are crucial in marketing and must be at your fingertips.

This can only be done right with professionals who have universal experience in working with clients.

7- More speed and efficiency with outsourcing

When you delegate your digital marketing to virtual assistants, you get benefits like efficiency and accelerated responses. They are dedicated and swiftly identify new trends, technology discoveries, and industrial trends.

In addition, the major benefit of outsourcing to a virtual assistant agency is they assign one virtual assistant to one client so that no attention is divided anywhere.

For example, if a new social media platform is getting influential for consumer engagement, then the virtual assistant's agency takes notice of it.

They rapidly assess its trends and impacts on the business and plan a strategy for your business to boom on this platform. This means they can quickly come up with solutions that really work.

Plus, their wide variety of clients gives them a ton of insights from all kinds of industries. This wide-ranging know-how means they can react faster, which is a big help when marketing gets tricky.

In essence, outsourcing digital marketing provides you with advantages like

• An unwavering focus on your business.

• While the virtual assistants become your agile responders.

• Their closeness to market dynamics infuses them with the ability to predict shifts, formulate rapid solutions, and navigate emerging trends with finesse.

Discover more: Benefits of hiring a marketing virtual assistant

An Extra Bonus

Addressing your Concerns

Many business owners believe that outsourcing their digital marketing strategies might not only bring benefits, but also they will lose control over their business vision and mission gradually.

We can fully understand these concerns. That’s why at Vaforus we approach things differently.

We do not consider our clients as our customers. We Believe in partnership. It's just like a business having two partners equally sharing their services or hard work toward the success of the same business goal and mission.

A survey by Deloitte found that 78% of businesses feel positive about their outsourcing relationships, indicating that a strong partnership can indeed address concerns such as the loss of control.

We respect your authority. Throughout the entire journey of your marketing efforts, we're right there by your side, ensuring that your business continues to march in the right direction.

Final words

Implementing outsourcing digital marketing in your business strategies is a practical move and can amplify your business efficiency.

Outsourcing not only benefits you by streamlining your business operations and bringing innovations to your table but also makes your wallet happy.

Moreover, with outsourcing digital marketing you can turbocharge your customer service. Virtual assistant agencies work across different time zones making your customer responses quicker and faster. And your customer feels the love and priority they get.

So taking it all in, outsourcing your digital marketing is a game-changer that dishes out a lot of benefits. It's like a time and money-saving wizard while giving your customer service a boost.

If you're thinking about outsourcing your digital marketing, take a little time to do some research. Look for a well-experienced agency that truly understands what you want to achieve. Alternatively, you can have a friendly chat with one of our digital marketing experts at Vaforus.